The ROI of Aroma: Is Hiring a Coffee Cart Smarter Than a Full Bar?

When planning an event—whether a corporate gathering, a wedding reception, or a public food festival—hosts inevitably face the beverage budget dilemma. The instinct is often to allocate heavily toward a full bar, assuming that alcoholic drinks are the primary driver of guest satisfaction. Yet a growing number of savvy planners in the Valley of the Sun are q