THE ESSENTIALS LOWDOWN: WHY THIS HOODIE IS THE NEW BRITISH UNIFORM

Let’s be honest. If you’ve scrolled through TikTok, walked through Soho on a Saturday afternoon, or simply opened Instagram in the last eighteen months, you’ve seen it. The soft, monolithic typeface. The muted, oatmeal hue. The silhouette that looks simultaneously like you’ve just rolled out of bed and like you’ve just closed a six-figure deal on your